Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start? Remember 5th grade English? You start with an outline. Outlining has fallen on hard times lately. Mind mapping and brainstorming are much more fashionable. These techniques are great when generating ideas, but once you’ve [...]

Writing short stories or poetry is where most writers begin their long journey towards publication. It provides a perfect creative outlet for those who have the feint stirrings of a story to tell and wish to transfer those creative thoughts to paper. Crafting a unique and well-rounded story is not easy and there are many [...]

by Philip YaffeWriting a corporate image brochure is truly a study in futility. Two things are certain about these expensive, glossy booklets: 1) Almost all companies of any size feel compelled to produce them.2) Virtually no one ever reads them.It is not difficult to understand why. It’s in the name. Most such brochures are far [...]