Everyone loves to hate the advertising industry. The TV show “Mad Men” portrays the heyday of advertising as a men’s club of gin-swilling, secretary-exploiting, self-satisfied white men who live in Connecticut and work in a bubble surrounded by dim-witted, loyal clients.
Advertising might not be as exciting as Man vs. Wild or the NFL playoffs, but it does provide a career path that is more stimulating than Wall Street or the law or many white collar professions. Advertising is a unique combination of art, creativity, mathematics, industrial psychology, marketing, media and a host of other disciplines.
Matt Weiss is Chief Growth Officer for McCann Worldgroup, North America. He overseas business development, both organic and new client acquisition, across all disciplines. He has helped bring in clients such as Verizon Wireless, Nikon, Intel, the U.S. Army, Applebee’s and Weight Watchers. Part coach, strategist, cheerleader and integrator, Matt’s true skill is to bring together teams to tackle business issues and develop breakthrough creative ideas for clients. You may also find articles by Matt at TalentZoo.com.
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